Reebok x JJ Watt
Reebok partnered with Houston Texans defensive end JJ Watt to design his first training sneaker: the JJ1. We needed to make it stand out amongst the competition, while aligning with JJ’s Hunt Greatness platform and Reebok’s Be More Human brand message.
Thoughtfully balancing these key messages; we launched the shoe through a 3 stage TV, online, retail and print campaign, along with retail activations at select Academy Sports & Outdoor locations. Within 24 hours of its debut, the JJ1 was completely sold out.
