VCA Typonimals
VCA Animal Hospitals operates more than 1000 clinics and care centers across North America. While they pride themselves in the autonomy and personality of individual locations, they needed a campaign to promote why they are better together.
Rather than fallback on traditional campaign tactics, I designed a custom type face that was as unique as their practices, yet promoted a clear and consistent visual system. Using curated messaging, guidelines, employee gifts and design templates, our “typonimals” promoted a unique and ownable platform for VCA practices to own and activate.
